![]() ![]() ![]() Not only did the hard seltzer brand pioneer a new drinks category, but it has also developed a strategy that listens carefully to its consumers and their needs.Īs well as having made the most of its first-mover advantage, White Claw has targetted its core, Millennial consumers, by building brand recognition and loyalty through social media posts and memes. Since its debut in 2016, White Claw has become one of the world’s most successful beverage brands. The company’s success with the alcoholic sparkling water market leader, coupled with a raft of consumer trends, bodes well for White Claw Hard Seltzer Iced Tea. This month’s US launch of an alcoholic iced tea from White Claw is an indication not only of the ambition levels for Mark Anthony Brands but also the solidity of the hard seltzer category in the country.
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